o Maintains and manages website updates (using Kentico CMS), including blogs, daily rates, page updates, document uploads, monthly Fund factsheets updates, updates to staff photos and biographies.
o Working with our digital agency ensures website content is SEO optimised, to maximise lead generation.
o Continued support of the My Brown Shipley App and further rollout of any enhancements of training.
o Maintain and manage all social media channels supporting content development to optimise engagement and maximise conversion opportunities using both Paid and Organic Social Media covering LinkedIn, Twitter, Facebook & Instagram.
o Support the development of a UK Content Calendar to ensure local content and messages are maximised across digital and social channels.
o Working with the wider marketing team and external agencies to provide client webinars where required.
o Supports email marketing and campaign set up with knowledge of different email tools/automated CRM systems (Hubspot) to send out emails, such as template development, surveys, trigger mailings and newsletters.
o Maintain and manage client mailing lists within our email/automated mailing tools, and to support the system changeover from Spotler to Hubspot.
o Creation of new and existing client collateral including blogs, webpages, social posts, emails, brochureware, factsheets, invites and advertisements.
o Work with external agencies to support the development or digital campaign assets including, video, animation and static advertisement.
o Ongoing management of the KPI dashboards monitoring campaign performance across Brown Shipley’s website, email, social media, paid media channels via Google Analytics.
o Support all digital lead tracking via firstname.lastname@example.org including daily monitoring and maintenance of website inbox.
o Ensure all marketing content complies with regulatory requirements and follows internal Financial Promotion logging processes.